Social media can help a business build awareness, share updates, and start conversations. But a social profile is not the same as a website. It lives inside a platform whose design, features, distribution, and account rules are controlled by someone else. If social media is your only online home, you may be making it harder for customers to find complete information and harder for your brand to create a connected experience.The solution is not to abandon social media. It is to connect social activity to a website that your business can shape around its own goals.A social profile has limited [...]