Some customers naturally stop buying, booking, or responding for a while. A thoughtful re-engagement effort can remind them that the business is available, but it should respect the reason they became inactive and the communication preferences they chose. The objective is to offer a relevant reason to reconnect—not to pressure everyone into returning.Define inactivity for your businessSet the inactive period based on the normal customer cycle. A seasonal service may have a much longer gap than a weekly appointment business. Use recent, accurate activity data and avoid labeling a person inactive simply because they did not open an email. Choose [...]