Email and text messaging can both support customer follow-up, but they serve different situations. Choosing email vs SMS marketing is less about which channel is universally better and more about the customer’s expectations, the urgency of the information, and the consent you have. A thoughtful channel plan makes communication easier to notice and less likely to feel intrusive.Use email for detail and ongoing educationEmail gives room for context, images, links, and content that customers may want to save. It works well for newsletters, onboarding guides, receipts with helpful instructions, product education, longer announcements, and a series of nurture messages. Subject [...]