A small business website should help visitors understand what you offer and make the next step easy. A conversion is not always a sale: it may be a quote request, appointment, phone call, signup, or product inquiry. This small business website conversion checklist helps you find avoidable friction and improve the experience one change at a time. 1. State what you do in plain languageMake the main headline specific about the service, audience, and value. Visitors should not have to decode clever slogans before they know whether they are in the right place. Add a short supporting sentence that explains [...]